Free UTM Builder
Create trackable URLs with UTM parameters for your marketing campaigns. No signup required.
UTM Parameters Generator
Final URL
Build clean, tagged URLs that reveal what’s working, across emails, ads, social posts, and more.
Built for Every Use Case
Whether you’re sharing a link in a newsletter, launching a social ad, or running an influencer campaign — prss.it helps you build clean, trackable URLs in seconds.
Social Media Campaigns
Track exactly which post or platform is driving traffic by adding UTM parameters to your links.
Email Marketing
Tag links in newsletters or drip campaigns to measure open rates, CTRs, and conversions by source.
Influencer Collaborations
Create unique UTM links for each influencer to track performance and optimize future partnerships.
Paid Ads
Use UTM tags in Facebook, Google, or TikTok ads to break down traffic by campaign, ad set, and creative.
E-commerce Promotions
Monitor which marketing channel is driving the most purchases during product launches or sales.
Partnerships & Affiliates
Assign unique UTM-tagged URLs to each partner to track referred traffic and conversions accurately.
Explore Key Features of prss.it
Discover how prss.it helps you simplify your links and boost your performance.
Short Links
Create branded short links using your own domain. Perfect for sharing clean, trusted URLs anywhere.
QR Codes
Generate scannable QR codes you can customize and track. Works for print, packaging, or anywhere offline.
Link Analytics
See real-time stats on clicks, sources, locations, and devices — all in one clean dashboard.
FAQs
They help you measure the effectiveness of your campaigns by showing exactly where traffic comes from and what drives engagement.
No, UTM parameters are ignored by search engines and do not affect rankings. They are strictly for tracking purposes.
Yes, UTM links are ideal for social media. They allow you to track which platform or post is bringing in the most traffic.
utm_source identifies the platform (e.g., newsletter, facebook), utm_medium identifies the channel (e.g., email, cpc), utm_campaign names the campaign (e.g., spring_sale), while utm_term and utm_content help with granular tracking like keywords or button clicks.
Only the fields you fill in will be added to your URL. It’s okay to leave optional fields like utm_term or utm_content blank if you don’t need them.
Yes, Google Analytics automatically detects UTM parameters and includes them in your reports, helping you understand user behavior by campaign, source, and more.
No, UTM parameters are meant for tracking external campaigns. Using them on internal links can overwrite original source data and distort analytics.
Your go-to platform for creating branded short links, generating QR codes, tracking link analytics in real time, and managing campaigns with ease.
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